Kristine Deer knew from childhood that she was meant to create, and when her mother gave her a box of fabric, some duct tape, and a stapler, she unlocked her passion for designing clothes. Fast-forward to college: Deer, of course, majored in fashion design before moving to New York City to pursue her career as a designer. But when The Great Recession hit in 2000, the industry changed. Deer found herself working menial tasks for other designers and witnessing a harsh corporate environment devoid of creative freedom. When she later lost her job, she was disillusioned and bereft. Leaving the city, she moved back in with her parents, determined to begin again. But how? After discovering her passion for hot yoga, Deer began to design her own yoga clothes—in particular the multi-striped rainbow leggings for which she eventually became famous. Eleven years later, she is the founder and CEO of the activewear brand K-DEER. In an intimate conversation with CoveyClub founder Lesley Jane Seymour, Deer shares her journey of reinvention both personally and professionally.



FREE GIFT! Don’t start your reinvention without downloading CoveyClub’s starter guide called “31 Badass Tips for Launching Your Reinvention Without Fear!”