Male, 38 years old, married, two kids under five, watched a YouTube video about lawn care, visited a home improvement store in the last 10 days, listened to a podcast about lawns, earns $68,000 a year in a management position, and lives in a certain zip code. That’s how specific advertising can be today. In this episode, I sit down with advertising CTO Premesh Purayil from Freestar to learn how it works and how to opt out of the data tracking. Learn more about your ad choices. Visit megaphone.fm/adchoices