Blogcast #4: Pricing Consultant vs. Pricing Advisor – What’s the Difference?

Navigating the Complexities of Pricing with AI and Data Science with Vivek Anand: Vivek Anand leads a team of data scientists, statisticians and operations research professionals that apply Data Science and Operations Research techniques to build production ready solutions for problems related to Demand Forecasting, Price... by Impact Pricing

27 min listen

Blogcast: A Value Perception Gap: This is an Impact Pricing Blog published on March 21, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make... by Impact Pricing

3 min listen

The Pricing Landscape: Insights from the Professional Pricing Society Conference with Steven Forth: Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode, Steven delves into the dynamic world of pricing strategies as... by Impact Pricing

30 min listen

Blogcast: Using Value to Break Down Silos: This is an Impact Pricing Blog published on March 14, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make... by Impact Pricing

4 min listen

Navigating Retail Pricing: Walmart's Pricing Strategy Explored with Rishi Bhatia: Rishi Bhatia is an experienced analytics consultant, data expert and market research professional with domain expertise in retail, technology, telecom, apparel, manufacturing, and insurance domain. In this episode, Rishi shares about Walmart's lower... by Impact Pricing

25 min listen

Blogcast: To Fee or Not To Fee? That is the Question: This is an Impact Pricing Blog published on March 7, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make... by Impact Pricing

3 min listen

Segmentation Strategies Uncovered: Driving Revenue through Focus and Value with Stephan Liozu: Stephan Liozu has studied, researched, and practiced value-based pricing for over 15 years now. That includes training, speaking, consulting, managing pilot projects, and coaching large scale pricing transformations. In this episode, Stephan... by Impact Pricing

29 min listen

Blogcast: Your Inward Focus Causes Horrible Decisions: This is an Impact Pricing Blog published on February 29, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go... by Impact Pricing

4 min listen

Price Justification Techniques: Building Confidence in Sales with Mike Bosworth: Mike Bosworth is a Co-Founder of WeConcile considered as the world's first Relationship Rescue and Restoration application. In this episode, Mike shares effective pricing strategies and sales techniques to hold prices. Why you have to check out... by Impact Pricing

27 min listen

Blogcast: Fear Stymies Your Growth: This is an Impact Pricing Blog published on February 22, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go... by Impact Pricing

3 min listen

Decoding the Emotion and Solution-Driven Sales Approach with Joe Woodard: Joe Woodard's vision is to "transform small businesses through small business advisors." And in the service of that vision he and his team educate, coach, provide resources and build communities for small business advisors, with the overarching goal... by Impact Pricing

33 min listen

Blogcast: Stopping One of Your Biggest Revenue Leaks: Discounts: This is an Impact Pricing Blog published on February 15, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go... by Impact Pricing

3 min listen

The Collaborative Approach to Value Selling with Steve Laborda: Steve Laborda is a CEO of Valuebizbooster, Consultant, Coach, Author and Speaker. He is a practitioner in B2B sales and marketing, focusing on improving profitability, how to capture value, and developing the competencies of the commercial people... by Impact Pricing

31 min listen

Blogcast: Proven Value: This is an Impact Pricing Blog published on February 8, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go... by Impact Pricing

2 min listen

Pricing Table Topics: 8 of Clubs – Ban the Word 'Markup': This one is the 8 of Clubs from the Impact Pricing card deck. Ban the word markup. First, can we all agree that cost-plus pricing is not optimal? We really want to do value-based pricing, charge what a customer is willing to pay. Got it, so we're... by Impact Pricing

3 min listen

Strategic Pricing for Accountants to Earn More But Work Less with Geraldine Carter: Geraldine Carter helps single-owner CPAs go down to 40 hours without giving up revenue. In this episode, Geraldine reveals effective strategies for tailoring your accounting service business to suit your lifestyle, enabling you to increase... by Impact Pricing

26 min listen

Blogcast: To Discount or Not to Discount: This is an Impact Pricing Blog published on February 1, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go... by Impact Pricing

2 min listen

Pricing Table Topics: 8 of Diamonds – Customer Perceptions Always Matter: This one is the 8 of Diamonds from the Impact Pricing card deck. Customer perceptions always matter. And what's fascinating is every time we touch a customer, we touch a buyer, they form perceptions of our company. They could be positive... by Impact Pricing

2 min listen

Balancing Curiosity, Specialization, and Success as a Pricing Professional with Robert Ribciuc: Robert Ribciuc is the Managing Partner at EBITDA Catalyst. He helped establish, grew, and managed a successful advisory/consulting firm focusing on pricing strategy and analytics, go-to-market optimization, and revenue management for middle-market... by Impact Pricing

30 min listen

Blogcast: Who Should Own Pricing?: This is an Impact Pricing Blog published on January 25, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go... by Impact Pricing

4 min listen

Pricing Table Topics: 8 of Hearts – Business Acumen: This one is the 8 of Hearts from the Impact Pricing card deck. Business acumen is a skill that salespeople really need, and product people really should have, to say, "Why is it that a customer would want to buy our product?" In B2B, value is measured... by Impact Pricing

2 min listen

Navigating the Future of Pricing: Insights on AI and Value Dynamics with Steven Forth: Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode Steven shares the shifting landscape for pricing professionals,... by Impact Pricing

33 min listen

Blogcast: Listen to Your Market, then Think: This is an Impact Pricing Blog published on January 18, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go... by Impact Pricing

4 min listen

Pricing Table Topics: 8 of Spades – Sell Like You Have No Competition: This one is the 8 of Spades from the Impact Pricing card deck. You've probably heard me use the words 'will I' and 'which one' in the past. 'Will I' are situations where our buyers are choosing to buy our product or not, but they're not choosing... by Impact Pricing

3 min listen

Exploring Game-Changing Pricing Dynamics for Different Industries with Arnab Sinha: Arnab Sinha is a Managing Director and Senior Partner in the Philadelphia office of Boston Consulting Group (BCG) and the North American Lead for Pricing Topic, as well as Global Lead for Revenue Management. In this episode, Arnab shares what's... by Impact Pricing

33 min listen

Game-Changing Pricing Strategies for Long-Term Success with Jean-Manuel Izaret: Jean-Manuel Izaret leads BCG’s Marketing, Sales & Pricing practice globally. They partner with leading companies across industries to transform their commercial functions leveraging cutting edge digital and analytics capabilities to help them... by Impact Pricing

29 min listen

Pricing Table Topics: 9 of Clubs – Focus on Lifetime Value: This one is the 9 of Clubs from the Impact Pricing card deck. We often hear the word 'strategic' as in, "Hey, I'm making a decision today so that it grows my business someday in the future." Well, that's exactly what we want to do when we think... by Impact Pricing

2 min listen

Pricing Table Topics: 9 of Diamonds – Subscription Is a Business Model: This one is the 9 of Diamonds from the Impact Pricing card deck. When we think about subscriptions, and I've talked to several companies who are trying to move from more of a transactional business to a subscription business, they think it's 'just... by Impact Pricing

2 min listen

Maximize Profitability and Value with these Revolutionary Pricing Models with Dan Zatta: Dan Zatta is a leading management advisor in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing. In this episode, Dan shares how these pricing models he mentions in his book can greatly... by Impact Pricing

29 min listen

Blogcast: Brilliant Price Move by Amazon Prime: This is an Impact Pricing Blog published on January 11, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go... by Impact Pricing

3 min listen

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Blogcast #4: Pricing Consultant vs. Pricing Advisor – What’s the Difference?

Blogcast #4: Pricing Consultant vs. Pricing Advisor – What’s the Difference?

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