58 min listen
Jacqueline N. Parke, "The Podcast Handbook: Create It, Market It, Make It Great" (McFarland, 2022)
Jacqueline N. Parke, "The Podcast Handbook: Create It, Market It, Make It Great" (McFarland, 2022)
ratings:
Length:
21 minutes
Released:
Jul 25, 2022
Format:
Podcast episode
Description
Jacqueline N. Parke's book The Podcast Handbook: Create It, Market It, Make It Great (McFarland, 2022) is a comprehensive overview of the burgeoning podcast industry. It covers the history of podcasting from its roots in radio; the variety of genres, topics and styles of today's podcasts (both individual and corporate); and the steps required to build your own podcast. The handbook covers all the elements needed to create a successful podcast including platform options, programming, advertising and sponsorships. Supplemental essays from professionals in various industries provide information and tips to enhance the podcasting experience. The structure of the book is easily adapted into lesson plans, and the exercises included for readers make it a book well suited for classes on podcasting.
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Released:
Jul 25, 2022
Format:
Podcast episode
Titles in the series (100)
David Wolman, “The End Of Money: Counterfeiters, Preachers, Techies, Dreamers, and the Coming Cashless Society” (Da Capo Press, 2012): Many of us in the western world don’t rely on bills and coins as much as we used to, yet the idea of cash money is still an ever-present constant in our minds. How often have you stopped to consider the idea of what “money” actually is on a larger... by New Books in Business, Management, and Marketing