In this episode, we reintroduce former guest, Vincenzo Landino, as the new co-host of The VF1 Show. With an impressive background in marketing and business, Vincenzo brings a complementary perspective to VF's background in politics and government. Through his brand partnerships and newsletter, he's been able to capture the audiences (and business) of F1 sponsors, and in this episode, Vincenzo provides a glimpse of how these partnerships are working in tandem with Formula One to bring unique experiences for die-hard petrol heads to casual observers. 
We discuss the evolution of social media, its impact on drivers and the sport, and unpack what we think is the FIA's logic behind activism bans. Additionally, we discuss why Ford and Red Bull is the perfect match, and what legacy cities around the world have to do to prevent a hostile American takeover of the fastest growing sport in the world.