The magic school bus of Garmology stops today in rainy Manchester to take onboard Joe Schindler for a salty chat about denim, small-scale production, how to stumble and keep going in business, how being your own boss means working all hours and the value in making only stuff you really like yourself. Oh, and what customer segment actually bought those very expensive jeans?You can find Joe & Co on the web here and on Instagram as @joeandcodenimGarmology is researched, booked, hosted, edited, published, paid for and everything else by Nick Johannessen. There is no advertising or sponsorship, but you are welcome to support the podcast at buymeacoffee.com/garmologyNick Johannessen is also the editor of the WellDressedDad blog and WellDressedDad on Instagram. You can email Nick as Garmology (at) WellDressedDad.com.Garmology theme music by Fabian Stordalen.