This week my guest, sustainability and fashion writer Melissa Watts, takes me down the primrose path of fast fashion and the problem of sustainability. We talk about the fast fashion pulled a fast one with their Higgs index, how the science of marketing is making consumers take on the industry's guilt, the problem of agreeing on some actual numbers and facts, the recent trauma porn landfills of garment waste in Ghana and Chile and the frustration of campaigning in echo chambers.You can find Melissa's newsletter "Not what it seams" on Substack.Garmology is researched, booked, hosted, edited, published, paid for and everything else by Nick Johannessen. There is no advertising or sponsorship, but you are welcome to support the podcast at buymeacoffee.com/garmologyNick Johannessen is also the editor of the WellDressedDad blog and WellDressedDad on Instagram. You can email Nick as Garmology (at) WellDressedDad.com.Garmology theme music by Fabian Stordalen.