Welcome to Episode 54 of SunCast. Today we go deep with a friend of mine who's seen the ups and downs of this industry. He's been at the top & bottom of the food chain, successes & failures, and lots of lessons learned along the way. Some of you may know Chad Medcroft, as he was one of the key executive team members responsible for growing Zep from a niche California solar racking company to the having the largest market share in the US Residential market (and now beyond after it's acquisition by SolarCity).  We get into many details about that experience, and the PTSD of being acquired by a major industry player!  Tune in today as we discuss: Ways Chad helped reduce the soft costs of solar installation The hurdles to scaling resi & commercial solar companies Benchmarks and resources for installation and engineering best practices What it's like to watch your baby be absorbed into a larger organization And some of Chad's Aha moments and advice for others on a similar path.   Chad cut his teeth in solar more than 20 years ago, and has done a lot of thinking about how the industry can improve and what he could have done, and can now do better to contribute even more. And I think you're gonna love this discussion. A quick reminder to check out the webinar series being hosted by SunCast, SolarLeadFactory & SolarEdge - we had installment 1 of 3  Last week all about Lead Generation, and it was a PACKED House with a ton of value delivered.  If you're interested in tips on how to prepare for massive growth in your solar business go to www.mysuncast.com/webinar to register for the next one happening on November 3rd. This episode is brought to you in partnership with Solrates.com, the fast and Free online platform for providing your commercial customers with a credible lease financing proposal. If you have projects over $100K value, and you'd like to see how Solrates can help You quickly and easily deliver a financing proposal to your customers, Head over to www.mysuncast.com/SolRates and click on the Request an Invitation button. Thanks again for setting aside THIS time in your day.  Enjoy this week’s episode of SunCast, with Chad Medcroft.