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488: Customer acquisition for Community Solar with Kate Henningsen, Arcadia Power

488: Customer acquisition for Community Solar with Kate Henningsen, Arcadia Power

FromSunCast


488: Customer acquisition for Community Solar with Kate Henningsen, Arcadia Power

FromSunCast

ratings:
Length:
35 minutes
Released:
Jun 23, 2022
Format:
Podcast episode

Description

So far, we’ve taken a look at how Policy works at both the State & Federal Level. And we’ve also heard from a solar developer about the nuance and important differences for community solar from the other verticals.
In Episode 4 of this series, we’ll hear from Kate Henningsen, Co-founder and COO at Arcadia Power. Prior to joining Arcadia Power as its sixth employee, Kate spent several years as a litigator at an international law firm, providing counsel to businesses on a wide variety of high-stakes issues. She has helped grow Arcadia to perhaps the most well-known among a category of service providers known as “aggregators” in Community Solar. We often hear community solar buyers referred to as subscribers. 
But, who actually finds, enrolls and services these subscribers? How does customer acquisition for community solar actually work? And how do you get beyond the general notion that it is just Too Good to be True? To answer these questions and more, I reached out to Kate Henningsen. Kate and the Arcadia team have onboarded more than 200K solar customers, and have eliminated the need for a FICO score as a pre-requisite for subscription. Aggregators serve a critical function in the marketplace to lower customer acquisition costs & address the scalability of the sector. 
How? Stay tuned.
You can learn more about today’s guest and our expert lineup along with what else is to come in the series athttps://www.mysuncast.com/communitysolar ( www.mysuncast.com/communitysolar) 
Did you miss the series?
CONSIDER THIS YOUR “COMMUNITY SOLAR 101”
In this 5-part series, we answer:
How does Community Solar work, and what are the Policy frameworks that support it’s expansion?
Is the development of Community Solar that much different from other solar verticals (C&I, Utility)?
How does this segment of the industry enable a more just & equitable solar offering?
Who are the customers and how are they acquired for Community Solar as compared with other verticals?
And, How does the money flow into, through and out of these projects for the various stakeholders?

 The Community Solar series presented in partnership withhttps://www.edprnadg.com/ ( EDP Renewables N. America, Distributed Generation.)
You can learn more about all the sponsors who help make SunCast free for you, here:https://www.mysuncast.com/sponsors ( www.mysuncast.com/sponsors)
And you can always find the resources and learn more about today’s guest, recommendations, book links, and more than 485 other founder stories and startup advice athttps://www.mysuncast.com/ ( www.mysuncast.com).
You can connect with me, Nico Johnson, onhttps://www.twitter.com/nicomeo ( Twitter),https://www.linkedin.com/in/nickalus/ ( LinkedIn) or email.
Released:
Jun 23, 2022
Format:
Podcast episode

Titles in the series (100)

SunCast is dedicated to providing the knowledge, research, tools and expert guidance you need to understand, grown and be ahead of the curve in the fastest growing solar markets in the world. Each week, host Nico Johnson takes you deep into conversations with solar energy industry executives from leading companies like SolarCity, SunEdison, Nextracker, Trina Solar, Conergy, Greentech Media and discovers what THEY are using to get ahead in emerging markets like Mexico, Chile, Brazil, Panama, Colombia and elsewhere in Latin America and the Caribbean. Tune in, and stay informed.