Andrew Simon, a historian of media, popular culture, and the Middle East at Dartmouth College, discusses his new book Media of the Masses: Cassette Culture in Modern Egypt (Stanford University Press, 2022) , with Peoples & Things host, Lee Vinsel. Media of the Masses is an engaging book that examines the impact of cassettes, cassette players, and their users during a particular period in Egypt's recent past. It provides a brilliant example of how disparate and surprising sources can be used to uncover the extraordinary story of an ordinary technology. Along the way, Simon directs our attention to a significant truth: audiocassettes provided countless people with the opportunity to create and circulate cultural content long before the internet and social media ever entered our daily lives. This book will captivate anyone interested in the history of technology, mass media, or popular culture.
Lee Vinsel is an associate professor in the Department of Science, Technology and Society at Virginia Tech. He studies human life with technology, with particular focus on the relationship between government, business, and technological change. His first book, Moving Violations: Automobiles, Experts, and Regulations in the United States, was published by Johns Hopkins University Press in July 2019.
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