Jim Edwards (https://www.thejimedwardsmethod.com) and Stew discuss the OODA Loop  - Observe, Orient, Decide, and Act. No matter what situation we are in this process takes a split second (sometimes) to complete, while more difficult problems may take more than a few seconds to go from observation mode to acting on that observation. Check out how Jim and Stew discuss using this for breaking down business decisions. Don't forget the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for a community of over 20,000+  like-minded business owners https://www.facebook.com/ groups/ copywritingandcontenthacks