Reg Rix is the co-founder and co-CEO of Car Finance 24/7 with his brother Louis. He was passionate, driven and determined to have his own business from the age of 17. Failure, administration, a credit crunch and a pandemic could not stop the brothers building a business that is disrupting the market place and now has over 600 people employed. This is a no nonsense episode from a CEO who is young, straight talking, robust and passionate about his people. He closed the entire business for a month when an employee fell seriously ill with Covid and ended up in a coma simply because it was the right thing to do. It was a demonstration of his human centred approach to leadership and the 'stillness' of not trading provided him a unique insight into the future of his business. People buy people and Reg has worked hard to create and live a culture that supports all those who work within Car Finance and all those customers who benefit from its services. Don't miss this episode.