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6 Tips to Crush Amazon Listing Hijackers and Counterfeiters - EP133

6 Tips to Crush Amazon Listing Hijackers and Counterfeiters - EP133

FromThe Amazon FBA Private Labeler Show


6 Tips to Crush Amazon Listing Hijackers and Counterfeiters - EP133

FromThe Amazon FBA Private Labeler Show

ratings:
Length:
21 minutes
Released:
Jul 26, 2019
Format:
Podcast episode

Description

Welcome To Episode #133 of the Amazon FBA Private Label Show Podcast! In this episode I share 6 awesome tips to help you crush and eliminate Amazon listing hijackers and counterfeit sellers.   Listen to this Amazon FBA Podcast! [powerpress] 6 Tips to Crush Amazon Listing Hijackers and Counterfeiters - EP133 If you've been selling on Amazon long enough then you surely have experience in dealing with Amazon listing hijackers. You've worked hard building your listing over time and for some other seller to be able to latch onto your success is terribly frustrating. Sometimes these sellers will even steal your buy box and take your sales. Many of these Amazon listing hijackers tend to be counterfeit sellers which makes matters even worse. These counterfeit sellers are total losers in my opinion. Over the years I have used some of the tips I am about to share with you here to help you prevent and combat these hijackers.  The key to successfully avoiding Amazon listing hijackers altogether is to not become an easy target. Most hijackers and counterfeiters will look for the listings that are "low hanging fruit" and easy to jump on and mess with.  PREVENTION TIPS   1.  BUNDLE YOUR PRODUCTS - If you bundle your product with another product you make it really difficult for another seller to come on to hijack your listing. They will simply go find easier targets. You can try to bundle your product with an accessory or related product. You can also try to include some sort of e-book or training guide as part of the offer. Any products that I have bundled never have any hijackers. They simply go on to other easier targets.  2. BRANDING AND LOGOS - Make sure you brand your products with your custom logo. Also consider upgrading to custom packaging that also has your logo on it. Make sure you showcase your product and packaging in at least one of your product images. Also if you include any sort of insert card with the product make sure you show that in one of the product images. If you are only selling your product as "generic" then you are opening up yourself up to a hoard of hijackers.  3. ENROLL IN AMAZON BRAND REGISTRY - Once you enroll your brand and products into Brand Registry then you will have access to counterfeit tools such as Amazon Transparency and Amazon Project Zero. These tools help you prevent and combat hijackers and counterfeit sellers. Yes you need a valid trademark to gain access to Brand Registry but it's worth the effort. You can apply for one by going to USPTO.GOV or by using a trademark service such as Trademark Engine.  Want to know more about Amazon Transparency? - Check out a recent podcast I did here: Amazon Transparency Program - First Thoughts EP106 AFTER HIJACKERS ARE ALREADY ON   4. SEND A CEASE AND DESIST LETTER - Once you notice a Amazon listing hijacker you should send them a message or email through Amazon telling them to remove themselves from your listing. This will remove about 70% of the hijackers. I personally would send a follow up message as well to show them that I am serious and will take action against them accordingly.  5. DO A TEST BUY - After you send your messages to the sellers I would buy the item from the hijacker and have it quickly sent to you. You want to see exactly what they are selling. Once the package arrives simply inspect what they sent. If it's a counterfeit item then take pictures of it and make notes of what is different about it compared to what you send the customers. Then file a claim with Amazon and upload your images from the test buy. Amazon should act and remove them from your listing within time.  If you have access to Amazon Project Zero you don't need to file a report with Amazon. You can simply remove them yourself. How cool is that? 6. SETUP HIJACKER ALERTS - For an extra layer of protection you should consider setting up Amazon listing hijacker alerts. You can be notified immediately once you have unwanted hijackers. Then you can take action right away. If y
Released:
Jul 26, 2019
Format:
Podcast episode

Titles in the series (99)

If you are an Amazon Private Label seller or e-commerce seller then this is the podcast for you. Talking all things Amazon FBA, private labeling, entrepreneurship, and business. Get the latest tips, tricks, information, and advice to get your Amazon private label business started and on the way to massive success! Visit PrivateLabelershow.com to visit the blog and subscribe today!