Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. Humans are an odd animal. Our behaviour sometimes makes very little sense, but when we exchange our money for products it can make even less sense. Thankfully Rory has spent decades studying the most fascinating parts of consumer psychology and today gives us some insights. Expect to learn why having a Japanese toilet might change your life, why I've become addicted to first class airline cabin reviews, how ChatGPT will impact the marketing world, how to increase your luck in life, whether vaping should be banned, why VR hasn't taken off, if I'm buying McDonald's grease-proof gaming chair and much more... Sponsors: Get the Whoop 4.0 for free and get your first month for free at http://join.whoop.com/modernwisdom (discount automatically applied) Get 10% discount on your first month from BetterHelp at https://betterhelp.com/modernwisdom (discount automatically applied) Get 5 Free Travel Packs, Free Liquid Vitamin D and more from Athletic Greens at https://athleticgreens.com/modernwisdom (discount automatically applied) Extra Stuff: Buy Alchemy - https://amzn.to/3DyaBfo  Follow Rory on Twitter - https://twitter.com/rorysutherland  Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom - Get in touch. Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact/