Carl Cederstrom is an Associate Professor at Stockholm Business School, an author of several books and a writer for The Guardian, The New York Times and Harvard Business Review.  Carl dedicated a full year of his life to immersing himself in the Human Optimisation Movement. This is the equivalent of going completely dick & balls on a 12 months of back to back Life Hacks episodes and Carl's experience is both hilarious and insightful. We also discuss his new book The Happiness Fantasy which analyses society's obsession with becoming happy and offers a fascinating alternative view to what we should be aiming for in our lives. Expect to learn why optimising masturbation is a difficult process, how you can write an entire book in a single month, what he found to be the single most effective optimisation strategy and why happiness might be a redundant word. Further Reading: Follow Carl on Twitter: https://twitter.com/cederstromcarl The Happiness Fantasy Book: https://www.amazon.co.uk/Happiness-Fantasy-Carl-Cederstr%C3%B6m/dp/1509523812/ Desperately Seeking Self Improvement: https://www.amazon.co.uk/Desperately-Seeking-Self-Improvement-Optimization-Movement/dp/1944869395 Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact