A conversation with Chris Cummings, Founder and CEO of Iconic Moments, a technology company that works alongside cultural institutions like museums to create digital collectibles that heighten engagement and fuel what the company calls “crowd patronage”. The conversation sheds light on the variety of factors that weigh on the operation of museums and the importance of storytelling when engaging museum patrons.https://www.iconicmoments.co/https://twitter.com/Iconic_NFT?s=20&t=QNLhjtN8dgfFDVoGqe4yyQ