We're unlocking the fashion chamber of Hip Hop this week with J. Alexander Martin! The Co-Founder of FUBU talks about the start of the company, partnering with LL Cool J, why knowing the culture is more important than having data and valuing longevity.   Purchase J. Alexander Martin's book, "Building An Empire", at Amazon here.   Follow Sumit   ? Instagram: https://www.instagram.com/hiphopchronicle ? Twitter: https://www.twitter.com/hiphopchronicle   Follow Chris   ? Instagram: https://www.instagram.com/iamkinetik ? Twitter: https://www.twitter.com/iamkinetik   Connect with Breaking Atoms   ? Instagram: https://www.instagram.com/breaktheatoms ? Facebook: https://www.facebook.com/breaktheatoms ? Twitter: https://twitter.com/breaktheatoms ? Website: https://www.breakingatoms.co.uk