We're going deep behind the scenes and exploring how the cultural and business sides of Hip Hop meet in the middle. This week's guest is Chris Schwartz; Co-Founder of Ruffhouse Records. We talk about his start in the music business, marketing Cypress Hill, signing The Fugees (30 million sold!) and so much more. The episode closes with us addressing the elephant in the room and entering a discussion about 'colonisers' in Hip Hop. When we talk of colonisers, we're focused only on those who appropriate the culture for their own use, financial gain and social currency, while excluding and silencing others.   Follow Sumit   ? Instagram: https://www.instagram.com/hiphopchronicle ? Twitter: https://www.twitter.com/hiphopchronicle   Follow Chris   ? Instagram: https://www.instagram.com/iamkinetik ? Twitter: https://www.twitter.com/iamkinetik   Connect with Breaking Atoms   ? Instagram: https://www.instagram.com/breaktheatoms ? Facebook: https://www.facebook.com/breaktheatoms ? Twitter: https://twitter.com/breaktheatoms ? Website: https://www.breakingatoms.co.uk