74 min listen
How I Failed: huge traction but held hostage by the business, with Christie Ellis
How I Failed: huge traction but held hostage by the business, with Christie Ellis
ratings:
Length:
15 minutes
Released:
Feb 2, 2023
Format:
Podcast episode
Description
Christie Ellis founded one of the first human quality pet food companies, The Healthy Pet Gourmet. Her aim was to revolutionise how we feed our pets by helping them live longer and happier. She was going to build the next IAMS.
The press went mad, customers loved it. She was on World News Tonight, the Today show, and top-end magazines. She had high profile clients, one who designed her kitchen for all her pet food. On paper, the business was doing well. The product was selling, and then Whole Foods expressed interest in stocking it.
But the business failed… Why?
Listen to find out.
If you have any feedback, we’d love to hear it. What would make the show better?
hello@secretleaders.com
Sponsor links:
otta.com/secretleaders
The press went mad, customers loved it. She was on World News Tonight, the Today show, and top-end magazines. She had high profile clients, one who designed her kitchen for all her pet food. On paper, the business was doing well. The product was selling, and then Whole Foods expressed interest in stocking it.
But the business failed… Why?
Listen to find out.
If you have any feedback, we’d love to hear it. What would make the show better?
hello@secretleaders.com
Sponsor links:
otta.com/secretleaders
Released:
Feb 2, 2023
Format:
Podcast episode
Titles in the series (100)
Moonpig: Nick Jenkins and the £120m card company: Nick Jenkins is the founder of Moonpig.com - the wildly successful personalised E card company that sold for £120m to photo printing giants, Photobox in 2011. More recently he’s been an avid angel investor which saw him becoming more of a household name every sunday night as a dragon on BBC1’s Dragon’s Den. As both his own seed investor, and a sole founder - he shares his unique journey from startup to exit, and we learn about his background, and indeed how he got started on the founder ladder.But it wasn’t all smooth sailing - like many, he’s failed along the way, and he also went all in with 100% of the money he’d made in his career. by Secret Leaders with Dan Murray-Serter