Kanye West's celebrity endorsement! Santa Margherita Pinot Grigio's stranglehold on the winemakers of the region! Theo Zierock of Agricola Foradori discusses the challenges that get in the way of their wine region expressing its full potential. "Don't! Just don't!" Special thanks: Theo Zierock of Agricola Foradori https://www.agricolaforadori.com/en/wines/ Steve Noel http://childrenofthegrape.com FOLLOW AUSTIN BEEMAN'S WINE ADVENTURE Website: http://www.austinbeeman.com Instagram: https://www.instagram.com/austinbeeman/ Facebook: https://www.facebook.com/understandingwine Twitter: https://twitter.com/AustinBeeman TikTok: https://www.tiktok.com/@austincbeeman WORK WITH AUSTIN: http://www.austinbeeman.com/about-me  or acbwine@gmail.com Austin Beeman is a 22 year veteran of the wine business with extensive experience in Marketing and Sales (wholesale, retail, & DTC.) Currently Vice President of Marketing for Cutting Edge Selections - one of the leading fine wine distributors of the Midwest, Austin has a deep knowledge of the global wine business. While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry. His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and his photography has appeared in The Wall Street Journal. Austin holds an MBA in Wine & Spirits Management from Kedge Business School in Bordeaux.