Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Bad Influencers - The GamesIndustry.biz Podcast

Bad Influencers - The GamesIndustry.biz Podcast

FromThe GamesIndustry.biz Podcast


Bad Influencers - The GamesIndustry.biz Podcast

FromThe GamesIndustry.biz Podcast

ratings:
Length:
35 minutes
Released:
Mar 15, 2019
Format:
Podcast episode

Description

James, Rebekah and Brendan discuss the latest gaming headlines, including whether publishers need to be more careful in screening the influencers they work with. We kick off with an update on the various lawsuits between Epic and the creators of popular dances, as well as news that former EA Motive founder Jade Raymond and battle royale pioneer Brendan Greene have taken on new roles. Then, following EA's apology for its delay in dealing with a Game Changer that was sexually harassing The Sims fans, we talk about the responsibility publishers have when using influencers to engage with their community. As Brendan covered in his piece earlier this week, endorsing YouTubers, Twitch streamers et al lends them some of a brand's power but what happens when an individual abuses that power? As always, you can find more news, analysis and insight into the world behind video games at www.gamesindustry.biz.
Released:
Mar 15, 2019
Format:
Podcast episode

Titles in the series (100)

Regular news discussion show offering insight into the global video games market for industry professionals. The GI.Biz's world-leading team of experienced trade journalists, who spend each episode breaking down the biggest stories, lending their thoughts on the latest trends in the market, and discussing the implications for video games as a business