Mike Garner is our guest on the 327th episode of The Copywriter Club Podcast. Mike is a message consultant who focuses on story-based emails that build connections and convert for small businesses. If you’ve ever struggled to share your story in a way that’s true to you, this episode will give you the inspiration to make it happen.

Here’s what we chat about:

How Mike went from translator to copywriter and how he uses his past experience today.
The art of copywriting vs the art of other forms of writing – how’s it different?
How you can use your title or label to your advantage.
Why Mike decided to “sit down and do stuff” aka give copywriting a fair go.
How digging out the trash, shame, and insecurities will make you a better writer and business owner.
Developing your rags-to-riches story.
What’s the point of writing for ourselves?
Is anyone actually paying attention? Is that a good thing?
Why you need to get over yourself…
Mike’s personal memoir book writing process.
When it might be a good idea to get back to the foundations of your business.
Are you neglecting your own business, dreams, story?
How The Copywriter Accelerator and Think Tank have given Mike much needed validation and how they’ve helped grow his business.
Everyone’s in a rush… baby steps are great.

Tune into the episode below.


 




















































 
The people and stuff we mentioned on the show:
Join The Copywriter Accelerator waitlist
The Copywriter Think Tank
Kira’s website
Rob’s website
Mike's website
The Copywriter Club Facebook Group
The Copywriter Underground
Free month of Brain.FM

 

 




Full Transcript:
Rob Marsh:  Great writers of all kinds have at least one thing in common. They tell stories in copy, in content, in books, in poetry, sometimes even on packaging and postcards. There's something magical about the way that stories hold our attention, and our guest for this episode of The Copywriter Club Podcast is copywriter Mike Garner, who just finished an entire book about stories, a book that includes many of his own. While we were talking with Mike, we took the opportunity to also ask him about his experience with the Copywriter Accelerator program, what he learned from it, and how it's informed what he's doing in this business today. There's a lot of good advice that you might be able to apply in your own business.

Kira Hug:  Rob, you are really good at writing introductions. I just have to note that right here, that was well written, well done.

Rob Marsh:  I don't know. I don't know about that.

Kira Hug:  I cannot write an introduction for the life of me, so I'm impressed. Before we jump into the conversation, this episode is sponsored by the Copywriter Accelerator, which Rob just mentioned. It is our five-month mastermind/coaching program for copywriters who want to build a profitable, sustainable copywriting business and make 10K a month in their business consistently. If you have interest or want to learn more about the Copywriter Accelerator, especially as we talk about it today with Mike. Go to the copywriteraccelerator.com to learn more about it. Doors do close, so fair warning, doors close to the program today at midnight when this episode goes live. If you're on the fence, definitely move fast.

Rob Marsh:  Yes.

Kira Hug:  Okay, well let's jump into the interview with Mike.

Mike Garner:  Where do I start? Well, I've been a freelancer for 25 odd years. I was living in France. I lived in France for 20 years. I was in about, it's about 10 years into my time in France perhaps, and I got to the end of the road in terms of employment. I've been a travel agent, but I lost that particular job. I trained to be a teacher, an English teacher in France. It's a competitive exam, so if they want to take 2000 candidates for example, sorry, and you come 2001st,