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Ep. 270 | Obstacles to deploying big data in sales and marketing

Ep. 270 | Obstacles to deploying big data in sales and marketing

FromSunny Side Up Podcast


Ep. 270 | Obstacles to deploying big data in sales and marketing

FromSunny Side Up Podcast

ratings:
Length:
37 minutes
Released:
Dec 15, 2021
Format:
Podcast episode

Description

The first draft of anything is going to be imperfect, but that’s the point! This episode of Sunny Side Up features Claudia Virlanuta, CEO at Edlitera, who wants to empower even the least technical of executives to leverage data science and analytics. It starts, however, with a willingness to feel foolish or even outright fail. While some 81% of executives believe big data is key to enterprise leadership, a majority of the same sample group believe themselves to be ill-equipped and most likely unable to acquire the necessary tool kit. Not true! Claudia lists the barriers to effective data adoption and management – as well as some very concrete strategies for removing those stumbling blocks. Some of Claudia’s solutions require no more than enlisting help from team members or taking a couple of basic online courses to become conversant on your own. A big part of leveraging data science is creating and supporting its integration within the workplace culture. And you don’t have to have a Ph.D. to do that. Just be willing to feel awkward or elementary – and open to learning something new. Enjoy this info-packed session with a data science and machine learning expert who knows how to future-proof teams and businesses by turning data into profits.
Connect Claudia Virlanuta | Follow us on LinkedIn
Released:
Dec 15, 2021
Format:
Podcast episode

Titles in the series (100)

A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.