“I don’t want to limit my opportunity by serving a small audience.” This is a common sentiment felt by many personal brands. But as our interview with Dance Studio Owners Association CEO Clint Salter proves, you increase your opportunity by serving a smaller community in a deeper way. Today we share our top highlights from our conversation with Clint and pinpoint the lessons that will help you grow your brand. We reflect how personal brands have a different path of success than traditional brands that rely on mass appeal. We then dive into why niching down is a powerful method of making your fortune. After sharing tips on carving out your niche, we discuss the value of treating new projects as experiments. For our final takeaway, we unpack how knowing your audience puts you in the best position to serve them. Tune in for more insights into how you can find success by serving your community.