Oscar-winning Visual Effects Specialist Ben Grossmann has been paving the way for the new immersive web for nearly 20 years. As a Co-Founder of Magnopus, he’s long had a vision of bringing physical and digital worlds together through connected spaces. His passion for immersive technologies has made him a prominent voice on the subject. Over the years, Ben has used his experience in films to lead augmented and virtual reality projects for brands like Sony, Disney, Meta, and NASA. He led the creation of a virtual live-action world for the makers of Disney’s The Lion King. And most recently, directed Expo Dubai Xplorer, bringing the world’s largest social digital twin to life for tens of millions of visitors globally.  Prior to Magnopus, Ben supervised visual effects on more than a dozen feature films including the Oscar-nominated Star Trek Into Darkness, and Martin Scorsese’s Hugo — earning him the Oscar for Outstanding Special Visual Effects in 2012. His work continues to transform the way movies are made today. Ben has also directed award-winning commercial campaigns and worked on iconic projects like The Wizarding World of Harry Potter theme park. He is also a member of the Academy of Motion Pictures Arts and Sciences, the Academy of Television Arts and Sciences, and the Visual Effects Society.  In this Podcast, Allan McKay interviews the Co-Founder of Magnopus Ben Grossmann about his journey in VFX, taking initiative as a young Artist, the state of VFX versus the promise of VR, visual fidelity versus interactivity, the power of communication and persuasion, how Artists pigeonhole themselves, the power of “WE” and how and when to say NO. For more show notes, visit www.allanmckay.com/367.