It is so critical to know when you are reaching out to people who are extremely busy. If you put yourself in the other person’s shoes when you communicate with them -- and understand how they’re going to react -- that’s worth its weight in gold. And it helps you communicate better with them, knowing what their needs and problems are. It’s something you have to be strategic about: - How do you get their attention? - How do you get them to read your message? - And most importantly, how do you get them to respond? In this Podcast, Allan McKay talks about the subject of how to contact hard-to-reach people -- Heads of studios, HR Managers -- and gives tips on how to get them to respond. For more show notes, visit www.allanmckay.com/250/.