What does it take to be the toughest man on the planet? Just ask James “The Iron Cowboy” Lawrence. After completing 50 Ironman-distance triathlons in 2015 and being dubbed “toughest man on the planet,” James Lawrence kept moving forward. It’s this drive, this ambition, this toughness that sets him up to be a source of inspiration for millions – not just for athletes, but for anyone with a mind to get up and go. This episode features an in-depth look into Lawrence’s mindset and how he sets himself up for success by establishing his ethos.  Connect with James Lawrence at https://www.ironcowboy.com/ Connect with Brad's team at www.rentwerx.com!