In this episode, we are going to do a deep dive into the importance of doing live video on LinkedIn, instead of just uploading a pre-recorded video: 
Video content is one of those taboo topics that is often talked about as something "scary" or "outside of one's comfort zone".

What I can tell you is this...

Video is the #1 way to connect with people online, especially on LinkedIn.

Now you do have options when it comes to video on LinkedIn:

A. Native video or pre-recorded

B. LinkedIn Live

Here are the 4 reasons why if you are going to do a video on LinkedIn, it should be done in the live format:

1. Live engagement is the best engagement

2. Build rapport and trust faster

3. Better for personal brand recognition

4. Positions you as the expert in your space
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