Anyone who has listened to the show, read any of my writing, or seen me present this year will know that I firmly believe that technology-driven personalization is a forthcoming megatrend in talent acquisition.

Earlier in the year, it was a pleasure to speak about personalization at the Association of Talent Acquisition Professionals Global TA Day conference. ATAP recorded the session, and I wanted to share it with you to wrap up Recruiting Future for 2022. So please listen on and learn more about how you can achieve Automated Human Centric Recruiting in 2023.

This is what I cover in the presentation:

Why personalization is a TA megatrend

The current poor state of personalization in recruiting

Why, how and when

The shift to automation

RPA and data

Automation + Quality Experience = Personalization

Why should TA professionals care?

Turning data into personalized experiences

Adjusting content to context

What is currently being personalized in TA?

The split between robots and humans

Relationship building and empathetic communication at scale

Leveraging behavioural science

A framework for storytelling

Using personalization for competitive talent advantage


Podcast episodes mentioned in the presentation:

Ep 375: The Magic of Behavioural Science

Ep 438: The Power of Storytelling

Ep 434: Personalization Case Studies (Part One)

Ep 454: Personalization Case Studies (Part Two)

Listen to this podcast on Apple Podcasts.