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    Playing the Short Game - A Nielsen Study on the Impact of Brands that Stop Upper Funnel Branding with Cara Kantrowitz and Imran Hirani

    Playing the Short Game - A Nielsen Study on the Impact of Brands that Stop Upper Funnel Branding with Cara Kantrowitz and Imran Hirani

    FromRight About Now with Ryan Alford

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    Playing the Short Game - A Nielsen Study on the Impact of Brands that Stop Upper Funnel Branding with Cara Kantrowitz and Imran Hirani

    FromRight About Now with Ryan Alford

    ratings:
    Length:
    38 minutes
    Released:
    Aug 31, 2021
    Format:
    Podcast episode

    Description

    Welcome to another episode on The Radcast! In this episode on The Radcast, host Ryan Alford talks with Nielsen’s Cara Kantrowitz, VP for Solutions Consulting, and Imran Hirani, VP for Strategic Accounts.Cara and Imran talk about their professional journey with Nielsen. They also share what Nielsen does for brands and the industry as a whole. Ryan, Cara, and Imran also dissect the premise of the study on the upper and lower funnel activity by brands.Cara and Imran also has a quick take on our latest segment of RAD or FAD trending topics;Short TermismTikTokNew York KnicksHard Mtn DewLearn more about Nielsen at https://www.nielsen.com/us/en/. Follow them on Linkedin: Cara Kantrowitz (linkedin.com/in/cara-kantrowitz-38267420), Imran Hirani (linkedin.com/in/imran-hirani-3222b91) and Nielsen (https://www.linkedin.com/company/nielsen/)If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast
    Released:
    Aug 31, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    Laugh while you learn with The Radcast, one of the most popular marketing podcasts in the US. Featuring marketing tips, trends, industry stories, and an amazing guest lineup, The Radcast is hosted by Ryan Alford a marketing influencer, entrepreneur, and CEO of digital ad agency RADICAL. Ryan interviews celebrities, influential marketers, and entrepreneurs from across the globe while adding insight and recommendations for business owners and marketers - all told through a light-hearted lens that is equal parts entertainment and education. As the name suggests, The Radcast isn't afraid to cross the boundaries of marketing, popular culture, and entertainment. The show features two weekly episode formats released on Tuesdays and Fridays. The Tuesday show is a guest interview while the Friday episode is an entertaining blend of weekly marketing news and banter between Ryan and cohost Joe Hamric, a talented writer and comedic actor. Visit www.TheRadCast.com to learn more, or follow @the.rad.cast and @ryanalford on Instagram.