My guest today is the amazing Catherine Morgan. Catherine is a multi award-winning, qualified financial planner and certified financial coach. She is passionate about increasing financial empowerment and resilience for women around the world. Catherine was featured as one of the top 32 female entrepreneurs to look out for in Business Leader, is the host of the top 1% global podcast ‘In Her Financial Shoes’ and founder of the Money Panel. She has written the number 1 Amazon Best Selling book ‘It’s Not About The Money’ and is here to share her experience and expertise with you. In this episode, we discuss how to break money habits and build wealth. Catherine explores money trauma and how it shows up for so many women entrepreneurs. Our beliefs around money come with strings attached and ‘should’ statements, ie. ‘I should be better with money’ ‘I should be able to pay off my debt’. But are they really true? Catherine explains the concepts of Borrowed Emotions and Borrowed Beliefs to explore how we lose access to our own authentic emotions and beliefs. We then aren’t clear on our own identity and lose our intuition around our decisions. Catherine delves into how people-pleasing and looking after everybody else’s needs before our own has a significant impact on women entrepreneurs. She discusses her STRONG model for having powerful and open conversations about money with your partner to become crystal clear on both of your goals and aspirations. There is so much value in this episode, Catherine shares her expertise and we could’ve discussed this important topic for hours. I encourage you to write down her amazing points to come back to again and again when you’re on you’re own money journey. LINKS:Where to find Catherine: Podcast: In Her Financial ShoesInstagram: @catherinemorganmoneyWebsite: https://catherinemorgan.com/ FREE Book: It’s not about the money by Catherine Morgan Download your Sales Planning Cheatsheet hereSign up for the Swiftmind and 6 Figure Circle here! There are only limited spots left!Website:         https://www.ellieswift.com/Instagram:         @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/