65 min listen
“By the end of 2015 we were just about out of money” - and now they’re worth $4B. How did Vuori do it, with CEO & Founder Joe Kudla
“By the end of 2015 we were just about out of money” - and now they’re worth $4B. How did Vuori do it, with CEO & Founder Joe Kudla
ratings:
Length:
43 minutes
Released:
Jan 11, 2022
Format:
Podcast episode
Description
Having grown up poor, Founder and CEO of Vuori Joe Kudla always wondered what it would be like to have money and go on holiday, so he spent the first chapter of his career proving to himself that he could make money. But then he started to make life decisions differently.
“I see myself on my deathbed. And I am coming to terms with that moment, am I going to look back and feel like I went for it, like I seized the day? Did I live a life in alignment with my passions, my heart, my interests? Or did I take the safe path?”
In 2013 he founded Vuori, an activewear brand initially aimed at men. They nearly ran out of money in 2015, but a few pivots and several years later Vuori is worth $4b and launching in the UK this spring.
How has Joe done it in such a competitive industry? How has he done it having raised a pittance compared to his rivals? And why is clarity the ultimate currency?
Sponsor links:
smithandwilliamson.com/secretleaders
netsuite.com/secretleaders
linkedin.com/secretleaders
vanta.com/secretleaders
Want to receive our podcast on a weekly basis? Subscribe to our newsletter!
“I see myself on my deathbed. And I am coming to terms with that moment, am I going to look back and feel like I went for it, like I seized the day? Did I live a life in alignment with my passions, my heart, my interests? Or did I take the safe path?”
In 2013 he founded Vuori, an activewear brand initially aimed at men. They nearly ran out of money in 2015, but a few pivots and several years later Vuori is worth $4b and launching in the UK this spring.
How has Joe done it in such a competitive industry? How has he done it having raised a pittance compared to his rivals? And why is clarity the ultimate currency?
Sponsor links:
smithandwilliamson.com/secretleaders
netsuite.com/secretleaders
linkedin.com/secretleaders
vanta.com/secretleaders
Want to receive our podcast on a weekly basis? Subscribe to our newsletter!
Released:
Jan 11, 2022
Format:
Podcast episode
Titles in the series (100)
Calm.com - Michael Acton Smith tells the story behind Calm, Moshi Monsters and Mind Candy,: Michael Acton Smith OBE is a man who's been described as the ‘tech version of Willy Wonka’. From setting up popular e-commerce websites with university friends to extravagant online games Michael Acton Smith has always had a drive as a maker. His biggest success, Moshi Monsters, grew to over 100 million registered users and expanded to over 150 countries around the world. It’s not all been plain sailing though. His businesses have come within days of missing payroll and after booming success Mind Candy has found it challenging reproducing it’s second hit. More recently our esteemed guest has focussed his attention on raising awareness and building businesses in the mental health space - an area very close to his heart with the meditation app - Calm. by Secret Leaders with Dan Murray-Serter