"Don't answer the poll yet, it's time for another moral dilemma..."My guest today is Ethan Milne, better known as TallPsychology on TikTok.Ethan is a doctoral student at the Ivey business school at western university, where he researchers the role of aggression in consumer behavior.Ethan has had his research published in top medical journals, holds two patents, and makes TikTok’s generally focused around psychology, behavioural science, and ethical dilemmas.In this episode we discuss, among other things, combating misinformation on Tiktok, how brands are using social media in new ways, the pitfalls of empathy as a tool for moral decisions, why perhaps creators should block people more often, and of course, we consider some ethical dilemmas. Ethan's a great, fascinating guy, I learned a lot in this conversation, I hope you will as well. We also discuss Hank Green and Ratatouille.