Lara Hodgson, Co-Founder, President and CEO of Now is our special guest this week on episode 121 of the Leaders in Payments podcast. Lara grew up Atlanta, Georgia. She got her undergraduate degree in Aerospace Engineering from Georgia Tech and went to business school at Harvard. She has started several businesses in her career including Insomnia and Nourish – which was the inspiration for starting Now.  Now helps small and medium size businesses get paid immediately after sending an invoice. Their customers sign up for a NowAccount, upload their invoices into their NowAccount and their receivables are basically converted into cash.  It isn’t factoring and it isn’t a line of credit. Lara shares an interesting startup story about how the company was formed and why. Lara has a passion for her family including being room mom and team mom. She loves education and children. She has a professional passion for leveling the playing field for small businesses.