In this episode, Amy and James have a discovery call to discuss James's current website and branding. They talk about his current branding, the long-term direction James wants to take his website.SponsorsVercelVercel combines the best developer experience with an obsessive focus on end-user performance. Their platform enables frontend teams to do their best work. It is the best place to deploy any frontend app. Start by deploying with zero configuration to their global edge network. Scale dynamically to millions of pages without breaking a sweat.For more information, visit Vercel.comZEAL is hiring!Zeal is a computer software agency that delivers “the world’s most zealous” and custom solutions. The company plans and develops web and mobile applications that consistently help clients draw in customers, foster engagement, scale technologies, and ensure delivery.Zeal believes that a business is “only as strong as” its team and cares about culture, values, a transparent process, leveling up, giving back, and providing excellent equipment. The company has staffers distributed throughout the United States, and as it continues to grow, Coding Zeal looks for collaborative, object-oriented, and organized individuals to apply for open roles.For more information visit softwareresidency.com/careersShow Notes0:00 Introduction0:46 Purpose of a Rebrand2:51 Assessing the Current Brand Assets8:52 Brainstorming Infrastructure11:20 Sponsor - ZEAL12:49 Visual InspirationJason LengstorfWes BosJosh w Comeau20:26 Physical Collateral and Digital Asset Consideration23:48 Sponsor - Vercel25:00 More Visual InspirationSuperbaseAmplicationEpisode 5 - Design EpisodeCoder Coder on YouTubeAnia Kubow on YouTubeCode Stacker on YouTubeSimon from Feed Hive on Instagram28:49 Creating brand consistency29:12 Different sections of the websiteJoel Hooks and the Concept of a Digital Garden32:27 Question - Handling Nitpicking and Too Many Chefs in the Kitchen33:48 Leading the ClientEpisode 6 - Freelancing (Part 1)Episode 7 - Freelancing (Part 2)34:44 Pricing37:14 Picks and Plugs37:31 James's Pick: Camera / Phone Mic - Rode Vide Micro38:15 James's Plug - James Q Quick on YouTube39:24 Amy's Pick - Fuse Reel Side Winder40:10 Amy's Plug - Compressed.fm Podcast Newsletter40:38 Official auth0 Rap Music Videoauth0 Official Channel on YouTube