Careful is as careful does! An old cliche but a good one, whose wisdom strikes at the heart of the ongoing data quality renaissance. In the old days, data quality initiatives were one-off projects of cleansing addresses, or fixing misplaced surnames. But on day 1 after the project, entropy slowly creeped in again as false data overwrote the good stuff. For today's savvy practitioners, there are many effective ways of fixing data quality in much more durable and efficient ways. Find out how on this episode of DM Radio as Host @eric_kavanagh interviews several experts, including Rohit Choudhary of AccelData; Kyle Kirwan of Bigeye; and Marie Hense of Toluna.