Your facebook pixel and standard events are the most important aspects of running successful Facebook and Instagram ad campaigns. Is your facebook pixel installed properly? Learn how to create, install, test, and add standard events to your facebook pixel in this step-by-step tutorial.   The facebook pixel is what is responsible for not only tracking what's happening on your website, but also on the Facebook and Instagram platforms. It's how you're able to remarket and retarget people who are already engaging with your business, it's how you can optimize for more leads, more scheduled appointments and more sales.   This video will help you troubleshoot your facebook pixel, install standard events manually or with the facebook event setup tool, and more! ________________   If you want to schedule a call to see how we can help your local business or agency, visit alliebloydmedia.com/local-call   ________________   Get the Offer Creation workbook For FREE: https://alliebloyd.com/offer-workbook ________________   - Get 3 FREE Text Campaigns: https://alliebloyd.com/sms ________________   - Join My FREE Facebook Group: facebook.com/groups/remodel.your.marketing _______________   - Get my facebook ads ultimate jumpstart pack for FREE: https://alliebloyd.com/jumpstart