Have you ever wondered how to build a business and a reputation based on your own interests?
How you can become widely known and respected for your ideas, even as an introvert?
How to make your writing 10x better, so it stands out, gets attention, and supports your business?
If so, this interview is for you. Dr. John Berardi is the co-founder of Precision Nutrition, and he’s known within the health and fitness industry as a true thought leader. He’s radically influenced the industry for the better, has a rock solid reputation, and he built a business — which he eventually sold for hundreds of millions of dollars — based on his thoughts, ideas, and natural curiosity.
I’ve worked closely with John for nearly ten years on some of his biggest and best projects including the award-winning, world-class Precision Nutrition Coaching Certification textbook, his book Change Maker, and more articles than I can count. In this discussion, we explore the more personal side of John’s journey, and what it really takes to become an industry leader.
We discuss:
How John went from secretly writing alone in his childhood bedroom to becoming a renowned writer and published author — and how growing up as a shy, introverted kid was ultimately beneficial.
Why following your own curiosity and personal interest is key
How to create remarkable content that stands out and builds an audience
Simple methods you can use to significantly improve your work, including a super simple template you can use to turn any idea into a purposeful story. 
What it takes to create award-winning, industry leading content like John has done (with my help) at Precision Nutrition. 

If you’re a fan of John Berardi (or JB as I call him) you may have heard him talk about nutrition and exercise science before… but I promise you that you haven’t heard these stories yet. 
If you want to know what a  journey to successful thought leadership really looks like, listen to this.