Stay calm and avoid paper cuts as Jess (@jesinspace) joins Amanda for part two of their deep dive into all things catalogs! We’ll cover the story of Lillian Vernon, before digging into the catalogs of our tween and teen years, including Delias and Alloy. And because hindsight is always 20/20, we’ll lay out where these companies went wrong, while also kinda framing out the idea of “brand” and “lifestyle” for millennials and millennial-focused brands in the 21st century.  Also in this episode: audio essays from Marianna of Luneta Creations and Natalie of Yellow Clover Vintage.  And a bonus segment dedicated to Susan Massey: Amanda tells the story of the Swiss Colony catalog.Go follow everyone on IG!Jess: @jesinspaceMarianna: @lunetacreationsNatalie: @yellowclovervintageHave questions/comments/cute animal photos? Reach out via email:  amanda@clotheshorse.worldWant to support Amanda's work on Clotheshorse? Learn more at patreon.com/clotheshorsepodcastClotheshorse is brought to you with support from the following sustainable small businesses:Cute Little Ruin is an online shop dedicated to providing quality vintage and secondhand clothing, vinyl, and home items in a wide range of styles and price points.  If it’s ethical and legal, we try to find a new home for it!  Vintage style with progressive values.  Find us on Instagram at @CuteLittleRuin.Thumbprint is Detroit's only fair trade marketplace, located in the historic Eastern Market.  Our small business specializes in products handmade by empowered women in South Africa making a living wage creating things they love like hand painted candles and ceramics! We also carry a curated assortment of  sustainable/natural locally made goods. Thumbprint is a great gift destination for both the special people in your life and for yourself! Browse our online store at thumbprintdetroit.com and find us on instagram @thumbprintdetroit.Gentle Vibes:  We are purveyors of polyester and psychedelic relics! We encourage experimentation and play not only in your wardrobe, but in your home, too. We have thousands of killer vintage pieces ready for their next adventure! Picnicwear:  a slow fashion brand, ethically made by hand from vintage and deadstock materials - most notably, vintage towels! Founder, Dani, has worked in the industry as a fashion designer for over 10 years, but started Picnicwear in response to her dissatisfaction with the industry's shortcomings. Picnicwear recently moved to rural North Carolina where all their clothing and accessories are now designed and cut, but the majority of their sewing is done by skilled garment workers in NYC. Their customers take comfort in knowing that all their sewists are paid well above NYC minimum wage. Picnicwear offers minimal waste and maximum authenticity: Future Vintage over future garbage.Shift Clothing, out of beautiful Astoria, Oregon, with a focus on natural fibers, simple hardworking designs, and putting fat people first.  Discover more at shiftwheeler.com​High Energy Vintage is a fun and funky vintage shop located in Somerville, MA, just a few minutes away from downtown Boston. They offer a highly curated selection of bright and colorful clothing and accessories from the 1940s-1990s for people of all genders. Husband-and-wife duo Wiley & Jessamy handpick each piece for quality and style, with a focus on pieces that transcend trends and will find a home in your closet for many years to come! In addition to clothing, the shop also features a large selection of vintage vinyl and old school video games. Find them on instagram @ highenergyvintage, online at highenergyvintage.com, and at markets in and around Boston.Blank Cass, or Blanket Coats by Cass, is focused on restoring, renewing, and reviving the history held within vintage and heirloom textiles. By embodying and transferring the love, craft, and energy that is original to each vintage textile into a new garment, I hope we can reteach ourselves to care for and mend what we have and make it