Dutch Bros franchise is a coffee chain established in 1992 by Travis Boersma and his late brother Dane, initially selling coffee around town from pushcarts. Their first franchise opened in Oregon in 2000, before expanding to 11 states today. The company aims to create a “massive difference, one cup at a time”, dedicated to giving back to the community through donations to various organizations including raising funds for the Muscular Dystrophy Association to end ALS, in honor of the co-founder Dane who passed away due to ALS. In early 2021, co-founder Travis Boersma relinquished the CEO duties to Joth Ricci, and the company went public, trading in the New York Stock Exchange under the name “BROS” in September 2021.  
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