Louise and Denise talk to technical writer and editor John Espirian about content marketing, editing and bringing a book to market.Listen To Find Out More About:Content DNA - the bookDeveloping the book's concept: The shape of youWriting the bookTackling the editing processCover design and brandingThe benefits of a forewordContent marketing, and why it worksSocial media focus and email-list buildingPricing, marketing and salesCreating an audio bookFinding an audience to use as a springboard for business booksBuilding a personal brand that acts as a bufferTargeting clients' problems and offering solutionsWhat is technical writing?Who uses technical writers?Contacting john EspirianWebsiteContent DNALinkedInTwitterBlogEditing Bites And Other ResourcesAgentQuery.comThe Tao of Twitter, by Mark SchaeferKNOWN, by Mark SchaeferChartered Institute of Editing and Proofreading (CIEP)Col Gray, graphic design and brand design: pixels ink; YouTubeAsk Us A QuestionThe easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.Denise And LouiseDenise Cowle Editorial ServicesLouise Harnby | Fiction EditorMusic Credit‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.