Dubbed 'One of the most innovative fashion companies in the world' by British VOGUE, BEEN London’s founder Genia Mineeva is on a mission to shift perspectives on waste. Hear about why she forwent VC funding and built BEEN off of community investment, and focused on scaling a brand where waste isn’t a taboo topic - it’s the focus.  
IG: @themajoritygroup 
Text “BEENLondon” to (833) 495-4773 for a visual guide 
PS. The documentary that changed Genia’s mission in life is called ​​Hugh’s War on Waste - and the newsletter she recommends reading is from @materialdistrict on IG.
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