6 min listen
Making Music City Resonate By Owing a Unique Selling Proposition with Butch Spyridon
Making Music City Resonate By Owing a Unique Selling Proposition with Butch Spyridon
ratings:
Length:
15 minutes
Released:
Nov 23, 2022
Format:
Podcast episode
Description
Butch Spyridon has led Nashville to become a $7B-a-year destination through its iconic Music City branding and image. Butch recounts some of the risks he took to put Nashville on the map, including the creation of two major destination-first films and embracing activations to bring in more tourists. Butch has been President/CEO of the Nashville Convention and Visitors Corporation since 1991.
Released:
Nov 23, 2022
Format:
Podcast episode
Titles in the series (100)
Dylan Thuras, Co-Founder & Creative Director at Atlas Obscura, on the new TV series “Small Town, Big Story.": Dylan Thuras, Co-Founder & Creative Director at Atlas Obscura, joins us for a chat about our new joint production of the GoUSA TV Original series “Small Town, Big Story.” Dylan talks about how Atlas Obscura came up with the concept and takes you behind the unusual scenes in South Bristol, Maine; Glover, Vermont; and Ketchum, Idaho. This is part one of a two-part podcast featuring content creation by Atlas Obscura. by Brand USA Talks Travel