Building a personal brand can feel overwhelming. There are so many examples of how you can go about it and a seemingly endless list of things that you could choose to focus on. Today’s guest has done an incredible job of cutting through the noise and building her brand by staying true to who she is, listening to her audience, and trusting her gut. Amberly Lago is a TED speaker, fitness addict, and host of the True Grit and Grace Podcast. She is also the bestselling author of True Grit and Grace: Turning Tragedy into Triumph, a book that chronicles how a devastating motorcycle accident shattered her right leg and permanently altered the course of her fitness career. In it, she is deeply vulnerable and shares how she overcame her darkest moments of despair by learning to love herself again and finding meaning in what happened to her by helping others. Tuning in you’ll hear Amberly talk about her journey from being a fitness coach with virtually zero technical expertise to purchasing a laptop in her forties and building an impressive social media following in the run-up to her book launch. Learn how Amberly created her personal brand from a place of authenticity and why she was so passionate about forming real, lasting relationships through social media. We also delve into the self-doubt that tends to plague us when we evaluate the worth of our personal stories, and how Amberly found belief in the power of her story when she recognized the impact it could have on the lives of others. Amberly is not only a truly inspiring individual, but she is also deeply compassionate and her love of people is infectious. Join us today for a profound conversation on overcoming pain, finding your authenticity, and the power of connection!