What does it mean to recycle? What do you think happens when you throw something in the recycling container? Would you believe that 75% of all glass that enters the waste system ends up in landfills. That's 110,000,000 glass bottles going into US landfills every single day. What would you think if your favorite winery asked you to return your bottles to be refilled? We have talked about this on the podcast before. Remember our conversation with Diana Snowden Seysses about her plans for her family's wine brand Cousins? This week we talked with Caren McNamara from Conscious Containers about the state of wine bottle reuse programs. We are also joined by April Nalle from Nalle Family Winery to hear what they are doing to move towards true sustainability. A glass bottle reuse program is going to happen. The question is can the wine business be leaders in this much needed system. We aren't reinventing the wheel here, these programs are in place in other parts of the world. [EP256]

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