Mo Islam is the Co-Founder & CEO of Payload, a Modern Media Company build around a daily newsletter reporting on the Space Industry.--- Episode Sponsor: GeoAwesomeness & UP42 EO HubGeoawesomenessUP42---Shownotes: - Subscribe to Payload! - Pathfinder, their podcast- Crowdfunded SpaceX round of investment- Book & Podcast Recommendations      - Engines that move markets     - The Portal, Episode with Peter Thiel- For All Mankind- Payload's space-themed playlistTimestamps: 00:00 Introduction 03:34 Episode Begins: From Banking to Space Media 07:41 Deciding to start a Newsletter 12:19 Doing to Media what Happened to New Space 14:21 Deciding to Focus on 'High Value Readers'' 19:50 Getting Feedback 21:52 Payload's Target Audience 31:21 Earth Observation 35:33 Challenges of Reporting on Technical Fields 38:18 What Is Worth Reporting On 43:05 Earth Observation is Tough for Investors 50:18 Information Over Opinion 55:04 What Happened to the Earth Observation SPACs 59:35 Predictions: Earth Observation companies Getting Acquired 01:01:58 Would Google or Facebook buy an EO Company? 01:05:19 Other Forms of Media & TikTok 01:09:11 The Media Funnel 01:13:27 Focus & Analogy With Software Products 01:15:34 Payload's EndGame 01:18:10 Books & Podcast Recommendations 01:22:59 Music & Other Arts Around Space 01:24:24 Pathfinder Spotify Playlist Feel free to reach out! - Website- My Twitter- Podcast Twitter- Read Previous Issues of the Newsletter- Edited by Peter Xiong. Find more of his work