Crafting your communication strategy is not just about getting your message across, but also about ensuring that you're getting it across in the most effective way possible. Keeping things simple, engaging, and purposeful in your communication will ensure that every piece of content is relevant to your audience. In this episode, we hear from the Senior Director of Corporate Communication at BMC Software, Mandy Knotts.  Brought to you by PREZENT.AI and Executive Producer, Rajat Mishra.