Dr. Katrina Burrus interviews Dr. John Reed and talks about his book Pinpointing Excellence: How to Find a Quality Executive Coach. What is your professional background and experience? What have you seen in the executive coaching field that prompted you to write the book? How has it been helping readers? Why? What have you seen in the executive coaching field since the book was released that makes it even more relevant now? What are the key messages from the book do you express to help those considering executive coaching services? Is there any difference in advice you would give between current coaches and those planning to enter the field? Who is Dr. John Reed John founded and has been a Managing Principal since 2005 at Quinn Reed Associates (www.quinnreedassociates.com). He has undergraduate and MBA degrees from Dartmouth and, as a licensed organizational psychologist, a PhD from the University of Georgia. A US Navy veteran, he previously worked in the strategic services practice of Accenture and the government practice of CGI.  He is designated as a Master Coach by Marshall Goldsmith Stakeholder Centered Coaching, a Master Corporate Executive Coach by the Association of Corporate Executive Coaches and a Professional Certified Coach by the International Coach Federation. He is a Founding Fellow and Contributing Author of the Institute of Coaching at McLean/Harvard Medical School. His book ‘Pinpointing Excellence’ (www.pinpointingexcellence.com) for example is popular with leaders who use it to evaluate and select top executive coaches. Sponsored by NSA (Las Vegas)