Adam Von Rothfelder is a movement guru, self-proclaimed “motivational mind bomb,” a former professional MMA fighter, and the Founder of The Strong Coffee Company, a coffee brand that was created to help people reach their full potential.   Adam also recently starred on NBC’s “Strong” where he modeled for Versace alongside well-known model GiGi Hadid and he’s a movement advisor for Legendary Laird Hamilton and Gabrielle Reece for XPT.   As a former professional fighter, Adam knows that it takes hard work, dedication, and resilience, among other things, to get what you want in life. He comes on the show to discuss how he’s able to do so much despite being a business owner, father, and someone who maintains his health along with what makes his brand of coffee so different and unique.   Adam also shares the journey behind his coffee company and what that looked like from inception to where it is today.   Here’s a peek inside this episode: 00:00 Introduction to the Keto Answers podcast 00:30 Introduction to this episode’s guest, Adam Von Rothfelder 02:30 How giving away free samples can hurt your product’s perceived value  03:28 How Adam got started with his Strong Coffee Company 11:43 Adam’s personal story and background 21:02 How Adam overcame painfully difficult situations in life and bounced back even stronger 24:26 How Adam does it all while running a company, staying lean and low in body fat, and as a father of two 29:56 Adam’s best kept secret for better health and why he uses a Meditation at Play approach 39:11 Adam’s impressive physical stats  40:59 How Adam trains these days   Resources mentioned in this episode: Adam Von Rothfelder’s Strong Coffee Company’s website and their blog Adam’s Instagram and Twitter Adam’s Strong Coffee Company’s Instagram