Edward Ring is the founder and CEO of New Standard Equities, a leading vertically-integrated real estate investment management firm that specializes in the acquisition and operations of multifamily properties located throughout the Western U.S.   In this episode, he tells us his thoughts on the difference between a value-add and repositioning business plan, how he cautiously approaches repositioning apartment buildings, and which apartment interior updates have led to the most success for his business. Edward Ring | Real Estate Background Founder and CEO of New Standard Equities, which is a leading vertically-integrated real estate investment management firm that specializes in the acquisition and operations of multifamily properties located throughout the Western U.S. Portfolio:  2,000 units in 13 properties Based in: Los Angeles, CA Say hi to him at:  newstandardequities.com LinkedIn Join the newsletter for the expert tips & investing content.   Sign up to be a guest on the show. FREE eBook: The Ultimate Guide to Multifamily Deals & Investing Register for this year's Best Ever Conference in Salt Lake City Stay in touch with us! www.bestevercre.com YouTube Facebook LinkedIn Instagram Click here to know more about our sponsors: PassiveInvesting.com | DLP Capital |Reliant